You Are Awesome.
The only thing standing between you and the life you want is you.
Pro-bono coaching for HR professionals, tech leaders, and startup founders. Based in Singapore, working globally.
Imagine unlocking your full potential and achieving the greatness you have always known you are capable of. Through pro-bono coaching and mentoring, we work together to clarify your goals, uncover blind spots, and discover real fulfillment by becoming the best version of yourself.
I have spent over 20 years building and leading people functions across the world's most demanding organizations. But more importantly, I have spent 20 years informally coaching and mentoring the professionals around me, because I know firsthand what a knowledgeable, caring guide can do for a career and a life. The mentors who shaped me gave me their time freely. This is my way of returning that gift.
Are you ready to maximize your awesomeness?
Alok Bhatia
- Ex ByteDance | Global Performance & Incentive Leader
- Cornell ILR: Modern CHRO Program
- Stanford GSB LEAD (2026)
- Wharton Global Fellow: Talent Management
- Temple University MBA
- IHRP-SP · SPHRi · GTML · NLP Coach Practitioner
Coaching that comes from doing the work, not just teaching it.
I'm Alok. For over two decades, I've built and led people functions across the world's most demanding organizations including ByteDance, Media.Monks, McCann Worldgroup and AXA XL. Most recently I led global performance and incentives at ByteDance, shaping how 150,000+ employees across 120+ cities are rewarded, recognized, and grown.
BeingAwesome started in 2019 as a quiet promise to myself: pay it forward. After years of asking the question that ikigai frames so well, what I am good at, what the world needs, what I love, and what I can contribute without expecting anything back, the answer kept pointing to coaching. The mentors who shaped my career gave me their time without ever sending an invoice. This platform is my way of returning that gift.
I coach the way I lead: warm, direct, evidence-based. No jargon, no fluff, no cookie-cutter advice. Just real perspective from someone who has lived these career decisions firsthand.
Built for people who take their careers seriously.
Whether you're rising through HR, navigating a pivot in tech, or building something from scratch, this is the coaching you wish you'd had five years ago.
HR Professionals
You're serious about the craft, and ready to move from operator to strategic partner.
- Break through the "senior manager" ceiling
- Build credibility with your CEO & board
- Navigate the CHRO / VP HR track
- Level up in Total Rewards, TA, HRBP
Tech Professionals
You're an engineer, PM, or IC ready for the harder conversation about what comes next.
- IC vs. management fork in the road
- First-time leadership transitions
- Career pivots and comp negotiations
- Building executive presence
Startup Founders
You've got product-market fit. Now you need people-market fit before it breaks you.
- First 20 hires and what not to do
- Compensation, equity, and pay bands
- Culture that survives scale
- When (and how) to hire your first HR leader
Three ways we can work together.
All coaching engagements are pro-bono.
1:1 Coaching
Confidential, structured conversations focused on the specific challenge in front of you: a promotion decision, a difficult stakeholder, a career pivot, or the identity shift into leadership.
Career Navigation
Multi-session engagements for professionals at inflection points, leaving Big Tech, moving into HR leadership, or negotiating an executive offer.
Leadership Development
Support for first-time managers, new VPs, and senior leaders taking on scope. Rooted in real management practice, CliftonStrengths, NLP tools, and 20 years of watching what actually works.
Coaching from a practitioner, not a professional coach.
The difference matters more than you'd think.
100% Pro-Bono
No invoices, no upsells, no funnels. This is my way of paying forward what my own mentors gave me. Genuinely free, always.
Practitioner, Not Theorist
I have spent 20+ years building and leading people functions across global organizations. The perspective I bring is grounded in real decisions made under real pressure, not consulting frameworks applied from a distance.
Global Perspective
APAC · EMEA · LATAM · US: real fluency in how different markets, cultures, and pay systems actually operate.
No Coach-Speak
You'll get direct perspective, not endless questions. If I think you're wrong, I'll say so, with warmth, and with data. Real feedback beats performative empathy every time.
What people say after we've worked together.
Selected reflections from the professionals I've had the privilege to coach.
Alok doesn't just listen, he sees the pattern you're stuck in and names it. Three sessions with him gave me more clarity than three years of internal mentoring.
Warm, sharp, and refreshingly direct. Alok gave me the honest read on my next move that no recruiter or friend was willing to. It shaped the biggest decision of my career.
As a founder, I was making expensive HR mistakes without realising. Alok helped us design comp bands and our first HR hire spec, free of charge. It's genuinely the reason we scaled clean.
Quick answers, so you can decide fast.
Clear expectations. No ambiguity.
Is this really pro-bono?
Who is BeingAwesome for?
What is a synergy call?
What topics do you coach on?
For organizations, what engagement models do you offer?
For Organizations
Senior HR expertise for organizations that need the real thing. Fee-based consulting and advisory for PE-backed companies, Series A/B startups, and organizations navigating HR transformation.
Startup HR Advisory
End-to-end HR advisory for early-stage and scaling companies. From building your first people function to designing the systems that will carry you through hypergrowth. Ideal for Series A and Series B teams.
HR Consulting
Fractional and project-based HR consulting for organizations navigating transformation, workforce restructuring, or building people functions from scratch. Grounded in real operational experience, not theory.
Fractional CHRO
Senior HR leadership on a fractional basis for PE-backed companies and scaling organizations that need CHRO-level thinking and execution without a full-time hire. Strategy, structure, and delivery in one.
Let's work together.
Whether you are looking for pro-bono coaching on a career challenge, or fee-based consulting support for your organization, I would love to have a conversation. No pitch. Just a real discussion about what you need.